We recently worked with the London Legacy Development Corporation to produce a 3m30s promo that showcased the beautiful sights, activities and events that the Queen Elizabeth Olympic Park has to offer.
The Fruitmedia creative concept was based on several different characters visiting the park and using different facilities whilst there. Using slow-motion photography the footage builds with the music track as the different people begin their activities, interspersing with other cutaways from the park.
Whilst meeting the client’s vision and concept of producing a video that appealed to national and international visitors, we were able to develop the creative concept of the story and effectively showcase the impressiveness of the park and its facilities, using beautiful footage, whilst giving an emotive story for the viewer.
The video itself draws the viewer in and leaves them with a desire to visit and participate in all that the park has to offer. The video project had a relatively tight turnaround in order to deliver it in time for the school holiday period and we were able to achieve this from start to finish in time and in budget.
As well as creating a visually innovative and successful video campaign our client feedback is of the utmost importance to us and some of LLDC’s feedback can be found below:
‘Thanks so much for this – we absolutely love it’
Senior Marketing manager, LLDC