M&S // Women’s Denimwear

We partnered with our friends at iCrossing – whom we’ve done a number of projects with before – to create videos for Marks & Spencers’ social media channels. These videos focused around their women’s denimwear range, and sought to answer questions from members of the public.

Filming took place in London, with first edits required by the client before the end of the week. This made for an incredibly tight turnaround, so it was straight into the edit suits as soon as the crew got back from filming.

We were able to meet all of the client’s deadlines and create a series of end products that the client was really pleased with.

We used a hand-held camera technique to make the viewer feel as though they are in the room, having their questions answered directly to them. The grade used on the footage gave the films a feel of elegance, and tied in with the colours of the denimwear on display.

Graphics were incorporated into the piece through the use of stylised names and titles for the presenters, as well as an animated title slide and lower third questions appearing throughout the video.

Since completing this project we have worked with M&S and with iCrossing on various other projects. You can see the finished denimwear videos on M&S’s social media, or through the link below.

Film link:


As well as creating a visually innovative and successful video campaign our client feedback is of the utmost importance to us and some of M&S/iCrossing’s feedback can be found below:

‘It was really good to work with Fruitmedia, so looking forward to some more projects this year.’
Creative Planner, iCrossing