Phase One // New York Photographers

We’ve really enjoyed this project, and through it have shown that we’re not afraid of challenges.

Here at Fruitmedia we love the gear that PhaseOne produce, and the work that comes out of that. We’ve worked with them on several projects in the past, ranging from animations explaining the latest edit software, to filming a photographer in action on the Yorkshire Dales, to flying out to New York twice to attend shoots with Sarah Silver and Martin Schoeller.

Most recently we worked alongside PhaseOne to edit some footage shot last minute by a US team in New York. Not being there during the film shoot meant certain things weren’t done in the way we’d usually do them, the raw footage came to us as RED files and had to go through a conversion process prior to beginning the edit, and there was a tight deadline!

All of that being said, we are really pleased with the end results. We worked closely with the PhaseOne team to pull stories out of the interviews, and to create a fleet of videos that stylistically looked like part of the same set of films, but each stood out in their own way.

The films have racked up a total of over 524,000 views since the campaign launched, with numbers growing daily. We’ve really enjoyed this project, and through it have shown that we’re not afraid of challenges.

Film link:
http://bit.ly/2n9DRBA

As well as creating a visually innovative and successful video campaign our client feedback is of the utmost importance to us and some of Phase One’s feedback can be found below:

‘It turned out really well, everyone is very excited about it.’
Marketing Project Manager, Phase One