Sheilas’ Wheels // We Salute You

Long standing client Sheilas’ Wheels came to us asking for help in re-shooting their infamous TV commercial. The project required a rewrite of their catchy song, as well as a new, fresh look to be given to the overall feel of the video.

We got to work rewriting the song lyrics and fitting them to the existing tune. This process had to go through several levels of management and so sign off took us close to the filming date. We were then able to record the song, mix it and cut it in time for filming.

One of the biggest challenges in this project was finding a studio space with big enough vehicle access for the Sheilas’ Cadillac, that was within budget. This proved tricky due to the size of the vehicle and due to the budget being cut to a third of its original size. However we were able to find a studio, and so spent two days filming.

The footage was then cut and synced to the track, a grade added that brought out the brand’s colours, and animated sing-along subtitles added throughout the video.

The end result has been viewed on Facebook over 160,000 times, and over 380,000 times on YouTube. You can view it on the link below. Warning: this film contains an incredibly catchy song that could stay in your head for days!

Film link:

As well as creating a visually innovative and successful video campaign our client feedback is of the utmost importance to us and some of Sheilas’ Wheels’ feedback can be found below:

‘I love it…More relevant to the real world.’
Head of Customer Relations, Sheilas’ Wheels