The Rise of Video Marketing

Why is video marketing so important?

There are debates in every office as to whether video marketing is better than image or text marketing, or whether video marketing limits the number of people and places you can market to. So why is video marketing so important; is it really better than image or text marketing? In our opinion, yes. And here’s some facts to back up our opinion; 

Customers watch it: there are currently over 4 billion views on YouTube every day, and 92% of B2B customers watch online video. 

It helps you to reach your customers and fight the competition: mailers sent out with a video included see 5.6% higher open rates, a 96% increase in click-throughs, and an 80% increase in conversions when the video links through to a landing page.

“It’s thriving more than ever.”

It’s easily searchable: 70 of the top 100 Google search listings are video results.

It’s shareable on social media, and popular: more than 500 years’ worth of YouTube video is watched daily on Facebook, and more than 700 YouTube videos are shared on Twitter every minute.

The internet is full of more stats like the ones above, all praising video marketing for its effectiveness and promotion of companies. I could easily write another ten reasons why we think video marketing is so important for your company, but I think the statistics above make it clear; video marketing works, and customers have an appetite for it.

We’ve worked on video marketing for over thirteen years and with the rise of video hosting platforms, social media, and mobile devices, it’s thriving more than ever.